This week we are reading about Pivot Health launching Medicare Supplement products underwritten by Pan-American, Pinnacle Financial Services joining forces with AmeriLife, and Integrity Marketing Group acquiring Equis Financial.

Pivot Health Launches Proprietary Medicare Supplement Products Underwritten by Pan-American Life Insurance Company| Businesswire | May 26, 2020

Pivot Health, a division of, a leader in technology-enabled health insurance solutions, announced it has entered a partnership with Pan-American Life Insurance Company to market a Medicare supplement product through multiple distribution channels. The announcement follows a banner year of growth for the company in the 60+ market which saw sales for those in that sector grow by 63% between 2018-2019.

“In 2018 we launched a pre-Medicare health insurance solution for individuals who were no longer eligible for employer coverage and had a temporary need,” said Jeff Smedsrud, co-founder and chief executive officer of Pivot Health. “There is a significant niche population of the 60+-year-olds who want solutions to bridge to Medicare eligibility at an affordable price. Now, Pivot Health is entering phase two of its senior market expansion and will be able to help its members seamlessly enroll in our Medicare supplement plans, along with added health and wellness features.”

Read the full press release here.

Pinnacle Financial Services Joins Forces with AmeriLife® To Serve Booming Medicare Market| PR Newswire | May 19, 2020

AmeriLife Group, LLC (AmeriLife), the national leader in marketing and distributing life, health and retirement solutions, has acquired an interest in Pinnacle Financial Services (Pinnacle), one of the largest full-service health, life, annuity and long-term care national marketing organizations providing financial products and services for individuals, businesses and their employees.


AmeriLife, with nearly 50 years as a leader in providing Medicare solutions, and Pinnacle, a well-known leader in insurance and financial products sales, are joining forces to leverage their combined resources to provide the large and rapidly growing Medicare market with holistic planning solutions. This transaction – along with Jack Schroeder and Associates and Stephens-Matthews – further expands AmeriLife’s capabilities and distribution reach to meet the Medicare and life insurance needs of America’s retirees.

Read the press release here.

Integrity Marketing Group Continues Industry-Leading Growth with the Addition of Equis Financial | PR Newswire | May 19, 2020

Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has acquired Equis Financial, Inc. (“Equis”), headquartered in Asheville, North Carolina. As part of the transaction, Equis partners Barry Clarkson, Rob Jones and Bill Martin, as well as all Equis employees, will become owners in Integrity. Financial terms of the transaction were not disclosed.


“As a platform, Integrity continues to focus on organic sales growth, growing by almost 30 percent organically last month alone, while we continue to add world-class partners during these challenging times,” said Bryan W. Adams, Co-Founder and CEO of Integrity. “Entrepreneurs realize that joining our partnership supplies the resources they need to drive growth, brings an open collaboration amongst industry icons and provides a way to diversify their business despite current challenges in society. Adding Barry, Rob, Bill and all of the exceptional leaders at Equis Financial will accelerate our combined growth as we provide even more Americans with the important life and health insurance coverage they need.”

Read the press release here.