Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, announced it has acquired J. Berg & Associates, a leading insurance marketing organization (“IMO”) based in St. Louis, Missouri.

“J. Berg & Associates is a multi-generational family company with an eye towards the future, which is why they decided to join Integrity’s fast-growing partnership as we innovate insurance together,” said Bryan W. Adams, Co-Founder and CEO of Integrity Marketing Group. “You won’t find leaders more committed to taking care of those around them than Bob and Keith; it’s the guiding principle that has helped them build such a strong reputation. As they position themselves for future growth, we’re committed to build on their success through the powerful technology and service solutions available on the Integrity platform. We can’t wait to see J. Berg & Associates experience the ‘Integrity Effect’ of supercharged growth and expansion.”

  1. Berg & Associates was founded in 1952 by Missouri native Jerry Berg, who was deeply committed to ensuring the success of his agents. The agency specializes in providing insurance coverage to the senior market, including Medicare, long-term care, home health care, hospital indemnity and life insurance products. Today, the company is one of the nation’s most respected senior-focused IMOs. In 2020, J. Berg & Associates helped serve more than 20,000 American seniors with their life and health insurance needs.

Read the full press release here