Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, announced it has acquired SeniorCare Benefits, LLC. one of the industry’s most rapidly growing direct-to-consumer contact centers.

With this transformative partnership, SCB joins a growing list of contact center and direct-to-consumer expert resources at Integrity. SCB is a digital brokerage that utilizes technology and cutting-edge data analytics to assist Medicare-eligible individuals with their broad insurance needs, using dynamic telephony solutions. Through ongoing consumer engagement, their highly specialized agents educate their customers to make sure insurance plan benefits are both understood and utilized to provide them with greater financial stability and help them live healthier lives. SCB’s 250 highly trained licensed insurance agents have interacted with more than one million Americans in the past two years, helping tens of thousands receive the personalized insurance solutions they deserve.

“The SCB leadership team are recognized leaders in the industry for their development of new data-driven technology solutions,” said Bryan W. Adams, CEO and Co-Founder of Integrity. “At Integrity, we’re on a quest to innovate insurance, and by bringing SCB into the Integrity family, we are providing true end-to-end capabilities for our carriers and consumers. We can now meet customers how and where they prefer, all while generating more leads for our agents than ever before. By providing Americans the option to speak with well-trained agents over the phone, our platform has created an opportunity to provide personalized solutions to customers that otherwise would not be served.”

Read the full press release here