Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, announced it has acquired of Plan Advisors, a leading independent marketing organization (IMO) with offices in Louisville, Kentucky and Miami, Florida. As part of the acquisition, Plan Advisors Managing Partners Lance Hoeltke and Carlos Rivera will become Managing Partners in Integrity. Financial terms of the transaction were not disclosed.

As one of the country’s leading Medicare Advantage distributors, Plan Advisors helps seniors find the right health and retirement solutions through its network of agents throughout the United States. Their leadership team brings a firsthand perspective of agents in the field and combines it with a strong value system, forming the heart of their service-focused organization. This value-centric focus has allowed Plan Advisors to experience multiple years of record growth. In 2021, Plan Advisors will enroll over 100,000 Americans into new Medicare plans.

“Lance and Carlos have deep experience in the industry, serving as agents and as executives with one of the largest and most prestigious health insurance carriers in the country. They have a passion for this market and recognize the need to operate at scale to take their business to the next level,” explained Bryan W. Adams, Co-Founder and CEO of Integrity Marketing Group. “Plan Advisors was started by agents and has always put agents’ needs first. By joining forces with Integrity, Carlos and Lance can enhance the business they’ve built and help it grow in amazing ways. I’m so excited to add Plan Advisors to the Integrity family as we innovate insurance together.”

“Integrity has built a runway for success that is unlike anything we’ve seen in this industry,” said Lance Hoeltke, Managing Partner at Plan Advisors. “The Integrity platform lets us provide more of what we’ve built to an expanding client base at an increasing rate. We innovate and interact like a small company with the horsepower of a large organization behind us. When you are passionate and competitive about what you do, you want to be on the best team. There is no doubt Integrity is the best team for our future.”

“After years of intense growth, we came to a crossroads,” explained Carlos Rivera, Managing Partner of Plan Advisors. “To maintain the same level of service to our brokers and agency leaders, we needed to scale. The decision to partner with Integrity became clear as we learned how seamless the partnership process is and how well-positioned Integrity is for the future. Integrity offers great outcomes for all of our shared relationships, and we couldn’t be happier to join their growing list of leading agency partners.”

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