Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, announced it has acquired Star Benefit Associates, a fast-growing field marketing organization (“FMO”) based in Indianapolis, Indiana. As part of the acquisition, Pam Evans, President of Star Benefit Associates, will become a Managing Partner in Integrity. Financial terms of the transaction were not disclosed.
“Star Benefit Associates is well respected for their expertise in Medicare Advantage and has built a reputation for always putting people first,” said Bryan W. Adams, Co-Founder and CEO of Integrity Marketing Group. “Partnering with Integrity will allow them to continue their important work on an even higher level. The back-office support, cutting-edge technology and turnkey platform of resources that Integrity offers their partners makes onboarding streamlined, so Pam and her team can keep their focus on serving more Americans, while we handle the rest. We’re thrilled that Star Benefit Associates is joining the Integrity family and can’t wait to see this partnership impact their future growth.”
Star Benefit Associates remains one of Indiana’s leading experts on Medicare Advantage, having helped launch the pilot program in 2002. The specialized boutique agency guides agents through the complexities of helping the senior market by focusing on relationship-building and service. With an all-female ownership and staff, Star Benefit Associates emphasizes mentorship and advancement opportunities in the industry for its team. Star Benefit Associates serves hundreds of agents in the Indiana market, meeting the insurance needs of more than 10,000 Americans annually.
“We are a women-owned, relationship-oriented company, and we have built a reputation for doing the right thing for the right reasons,” said Pam Evans, President of Star Benefit Associates. “We experienced tremendous organic growth and were at a stage where we needed to find the right partner. Integrity is a natural fit because the products and technology they offer will immediately benefit our agents and support our staff. Being part of the Integrity family will allow us to grow exponentially, and we are so excited about this industry-leading partnership.”
“Pam has set a strong example for her team and we’re thrilled to have her join our other female voices in leadership at the Integrity table,” shared Adams. “It will be amazing to see the next generation of women in the industry learn from her expertise as we find new ways to innovate insurance for all stakeholders.”
Partnering with Integrity will allow Star Benefit Associates to focus on growth opportunities by utilizing Integrity’s centralized back-office functions, including accounting, IT, human resources, legal and compliance. The Integrity platform offers Star Benefit Associates’ agents the industry’s leading technology to meet clients’ needs, including proprietary quoting and enrollment tools, data and analytics, product development and a world-class advertising and marketing firm.