AmeriLife Marketing Group, a national field marketing organization for many of the industry’s insurance carriers and an affiliate of AmeriLife Group, LLC, announced today that it has entered into a partnership with Senior Health Insurance Direct, a national, independent broker offering a wide range of insurance plans including Medicare Advantage, Medicare Supplement, Medicare Prescription Drug and other supplement plans. Per the agreement, terms of the deal were not disclosed.

The AMG partnership aims to streamline solutions and organizational resources for SHID’s network of agents licensed in all 50 states and the District of Columbia, focusing on recruitment and training for its downline agencies and agents.

“We are thrilled to partner with such a respected insurance brokerage in the Medicare market, especially in the Tampa Bay metroplex,” said Nick Hildenbrand, president of AMG. “This collaboration between AMG and SHID is another significant milestone for our company. Together, we will work to tackle the complexities of the healthcare system, ensuring that our agents’ valued clients receive the best possible information, care, and support.”

As part of this partnership, SHID Founder Brian Luben will transition into a new senior leadership role within AmeriLife’s Health Distribution. This move marks a significant shift in his responsibilities, aligning him more closely with AmeriLife’s broader health distribution strategy and operations.

“AmeriLife’s health distribution channel is an industry powerhouse, and I am incredibly proud to join a leading national FMO to further our company’s collective growth,” said Luben. “The extensive support that SHID will now receive as part of the AmeriLife family is a testament to our shared commitment to excellence and dedication to serving our clients with the highest level of care and expertise.”

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