Integrity Marketing Group, LLC (“Integrity”) announced it has acquired The Assurance Group, one of the nation’s largest and fastest growing insurance marketing organizations (IMOs). The acquisition also includes Leads2Success, The Assurance Group’s affiliated lead generation company. As part of the acquisition, Ed and Beverly Shackelford will become Managing Partners in Integrity.

The Assurance Group and its 120 employees have experienced a 40 percent year-over-year organic sales growth rate for the past several years. Their 600 career agents and 5,000 brokerage agents are heavily focused on the senior market and support the retirement needs of more than 70,000 Americans with industry-leading Medicare, life and annuity products. In 2020, The Assurance Group expects to produce total annual premium of more than $250 million.

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