Integrity Marketing Group, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, announced it has acquired Velocity Life Insurance Agency (“Velocity”), a rapidly growing independent marketing organization (“IMO”) based in Roanoke, Virginia. As part of the acquisition, Dave Whichard, President of Velocity, will become a Managing Partner in Integrity. Financial terms of the transaction were not disclosed.

With a well-earned reputation for hard work and compassion toward the agents and clients it serves, Velocity has shattered growth records across the industry since its inception. The dynamic agency specializes in providing final expense, mortgage protection and other insurance products to consumers nationwide. In 2021, the agency was able to support its network of thousands of agents in placing $33 million in annual paid premium while serving more than 40,000 Americans.

“Just like Integrity, Velocity has built one of the fastest-growing businesses in the industry — and I can’t wait to see what we’re going to do together,” expressed Bryan W. Adams, Co-Founder and CEO of Integrity. “Dave is a perfect fit for the Integrity family. His selfless commitment to service is inspiring — he truly goes above and beyond in delivering solutions that protect families. Partnering with Integrity offers Dave the opportunity to expand Velocity’s presence as a key national player in the industry. It also makes it possible to advance Velocity’s technology offerings by using our proprietary end-to-end insurtech platform. With Integrity supporting its goals and vision, there’s no stopping the Velocity team.”

“Integrity offers all its partners game-changing insurtech services — but equally important are the world-class relationships we gain,” explained Dave Whichard, President of Velocity. “Being part of Integrity means we’re joining a championship team. When you unite your business with partners of that stature and magnitude, and are prepared to learn and grow, the sky is the limit. I’m excited to utilize Integrity’s innovative resources and systems to diversify our product offerings and further expand our footprint. This partnership allows me to create a long-lasting legacy of service, while impacting the lives of more agents and American families. This is the perfect time for Velocity to become an Integrity partner, and I couldn’t be prouder.”

In addition, Velocity will contribute to Integrity’s partner network, where industry legends are continually working to innovate and improve insurance and financial processes. By collaborating and strategizing on best practices and solutions, these leading companies can better protect the life, health and wealth of more Americans.

“Adding Dave Whichard to the Integrity team is a move that will benefit the entire partner network,” shared Shawn Meaike, President of Family First Life and Managing Partner at Integrity. “He brings an unrivaled commitment to hard work that has already resulted in incredible growth. The combination of Dave’s compassion and commitment, supported by Integrity’s technology and systems will create an unstoppable trajectory of growth for Velocity.”

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